Blond hoarding


Blond hoarding: A marketing vehicle for the project and the practice taking the humble builders hoarding into new territory. A white bas-relief describing the brand together with a monitor displaying an endless loop movie showing the proposals for the fit-out. Passers-by gazing in at night were detected by a sensor which activated the illumination of key parts of the interior. It was so successful that punters were calling us to ask how to get in so they could imbibe. Eyebrows were raised at City Development -a neighbour had objected to the new 'shopfront'.